Track your spend, automate your budget, and get insights into your financial health.
Stop guessing. See exactly where performance breaks, which products deserve spend, and the mathematical root cause of every failing ad.
Track exact drop-off rates from View Content to Purchase. No more guessing where the leak starts.
Know exactly which products grow revenue and which silently drain your budget.
Campaign, ad set, and ad-level performance without ever switching tabs.
VyayOS tells you exactly why an ad is underperforming. Not just low ROAS, but the underlying mathematical cause.
VyayOS V1 is the execution layer. We are moving from pure diagnosis to disciplined, algorithmic action.
VyayOS will auto-segment your catalog into intent-based groups so Meta receives clean, consistent signals. No more mixing Hero SKUs, Growth SKUs, discount products, and long-tail inventory in the same ad set.
VyayOS will analyze how your ad spend spreads across your catalog. It will flag unhealthy concentration when too much budget rides on too few SKUs, and flag dilution when spend is spread too thin.
VyayOS will build Buyer-Twin audiences based on actual purchase behavior. Slip-on buyers, premium sneaker seekers, and repeat purchasers need different treatment.
VyayOS will enforce scientific A/B testing. One variable per test. Statistical significance gates before scaling. No more gut-feel creative decisions.
VyayOS will reallocate spend algorithmically using 7 to 14 day rolling windows, with hard scaling guardrails. Emotional budget management is the fastest way to kill ROAS.